About
Potdecolle is a contemporary house of graphic art founded by Jérémy Madrid Yuste, known under the pseudonym JAM.
Initially conceived as a personal creative space, the house has gradually expanded its scope to become a structure dedicated to the conception, presentation, and dissemination of graphic artworks, as well as artistic objects and related editions.
Potdecolle operates as a house in the classical sense of the word: a place of vision, continuity, and transmission, where each creation belongs to a broader narrative rather than existing as an isolated production.
Prehistory of Potdecolle
Long before the official founding of the house, drawing already occupied a central place in the practice of its founder.
Born in Belgium and trained in graphic design at Sainte-Marie in Saint-Gilles, Jérémy Madrid developed an instinctive relationship with image at an early age.
Raised in a family deeply rooted in artistic culture, yet without material abundance, he grew within a constant dynamic of evolution.
Creation was never a social ambition, but rather a tool for intellectual and emotional survival.
Marked by periods of solitude, observation, and boredom, drawing became a parallel language.
A way to structure the world, to escape it, and to reshape it.
Very early on, the graphic act exceeded expression and became a discipline.
From Graphic Design to an Artistic House
Trained primarily as a graphic designer, JAM developed a rigorous approach to composition, symbolism, and visual restraint.
His work does not pursue decoration, but balance — between structure and freedom.
Potdecolle emerged from the desire to dissolve boundaries between artwork and support, between image and context.
The house was built slowly, without urgency, through collections, unique pieces, and material experimentation.
IX, Symbol and Structure
The symbol IX stands as a central element of the house.
Mascot, sign, silent figure — IX is not a narrative character but a visual and conceptual anchor.
It embodies evolution, repetition, duality, and the passage of time.
IX moves through the works discreetly, functioning as a signature reserved for attentive viewers.
Graphic Art as Core Practice
Potdecolle claims graphic art as its primary discipline.
Drawing, line, structure, and composition are foundations rather than preparatory steps.
The works do not seek immediate impact or public validation.
They exist out of formal and aesthetic necessity.
If a piece resonates, it resonates.
If it does not, it remains true.
Tempered Glass as a Preferred Medium
From an early stage, Potdecolle adopted tempered glass as its principal presentation medium.
This choice reflects a desire for durability, visual depth, and distance.
Glass acts as an écrin:
it protects the work while demanding a more deliberate reading.
Light, reflection, and transparency become integral to the visual experience.
Each piece is conceived as an exhibition object, intended for architectural, private, or institutional spaces.
A House in Constant Evolution
Potdecolle is not fixed.
The house evolves alongside graphic research, materials, and formats.
Wall works, glass pieces, textiles, limited editions, and cross-disciplinary projects coexist without imposed hierarchy between art and object.
Positioning
Potdecolle does not claim.
It does not explain.
It does not persuade.
It moves forward quietly, guided by the belief that luxury resides in intention, coherence, and time.
The house addresses those who recognize the value of an artwork not through discourse, but through its precision.
Potdecolle Studio defines itself as a house guided by intention, material, and time..
